Explore how Fruit and Veg City grew their business

We partnered with Fruit and Veg City to help them reach their expansion targets. Click here to watch the video.

Fruit and Veg

A business built to grow


Fruit and Veg City had serious ambitions that saw them create premium eatery The Food Lover’s Market. But they needed a partner to bring their vision to life and reach their expansion targets both locally and across Africa.

A relationship that started in 1998 has gone from strength to strength, particularly in the last two years. Intensive discussions around African expansion are currently taking place and we’ll be there every step of the way.

As a team we also managed to reach consensus on a set of products that would set this expansion in motion – primarily in the form of commercial banking facilities.

The brand’s growth and rejuvenation has spilled over into several farming communities, as Fruit and Veg’s insistence on providing farm-fresh produce requires them to use local produce – testament to the fact that when ambitions are realised, we all prosper.

We work in partnership with our clients to realise the endless opportunities for growth and development in Africa and together we change the lives of millions.

Understanding your ambitions

At Corporate and Investment Banking, we know what we do as a business has a far reaching impact, and we have the focus to ensure that this impact is a positive one. This is why we apply intellectual rigour to our strategy and day-to-day management, questioning each decision on the basis of its value to our people, clients and shareholders.

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Contact us

As the only simultaneously global, regional and local bank on African soil, we are uniquely positioned to assist clients with their corporate and investment banking needs.

Corporate and Investment Banking

Corporate and Investment Banking.
15 Alice Lane, Sandton, Johannesburg

+11 772 7527

Media Relations

Lerato.Matsaneng@absa.co.za

Coverage Business Manager
Elaine Bates

elaine.bates@barclays.com

+27 11 772 7249

+27 76 019 6877